Wednesday, 11 June 2014 12:02

Understanding Adversity Featured

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Adversity is defined as the obstacles, barriers, mountains, upsets, challenges, setbacks, afflictions, bad luck, calamities, disaster, misery, catastrophes, distress, hardship, ill-fortune, misfortune, woe, mishaps, sorrow, suffering, trials and troubles that we face in our lives. Adversity is the state

of hardship or misfortune. It can be both small and huge events in our lives.

The following can constitute an adversity in our lives like a broken cup or plate in the kitchen, a punctured car tyre, a sprained ankle playing tennis or football, missing the last bus home, losing your door keys or locking the keys in the car, discovering that you have left your money at home when you come to pay at the supermarket checkout, a burst pipe flooding your home, or coming home and finding you have been burgled. It could even be a boss stressing you in the office or a colleague making your life miserable.

Adversity is around us all the time, but it is the way we respond to it that determines if we are to succeed or fail in life. Your reaction to adversity affects your overall emotional and physical health. Adversity can cause the often apparent, mechanical reactions of depression and hopelessness. Dealing with, and responding to life adverse situations will cause you to have pressure and stress which result in possible psychological problems. And the pressures of life and the related stress, affect the blood pressure, cholesterol levels and the possibilities of heart attack. Adversity can also weaken your immune system, making you more susceptible to disease and illnesses. People who are optimistic live a healthier life than pessimistic people, because their attitude of mind and positive outlook on life means that they face and overcome the adverse situations with less stress.

I was reading the BBC column from Lewis Hamilton and he agreed that he thrives well under pressure. The truth is adversity can be our greatest motivation for spiritual growth or our deadliest means of discouragement - the difference is in understanding God’s purposes through adversity. It is important to know why it comes to our lives and how to respond to it. The biggest word here is ‘respond.’ When faced with adversity do you react to it or you respond to it? Your action will determine the final outcome. You cannot change the event but how you act towards the event will determine the kind, type and nature of the outcome you will get out from the event.

The ability to effectively respond to and overcome adversity, will not only reduce the effect it has on your physical and emotional health, it will enhance your performance, which will be seen in a greater focus, increased productivity and you will feel more creative. Less time will be spent blaming yourself and getting depressed and there will be a noticeable increase in the speed of recovery from the challenges and setbacks that you experience.

You will have a feeling of being in control and will have a constructive approach to how you address the challenges that you encounter each day. You now have more energy and a feeling of empowerment. And over time it will mean that you will have improved health. We should not be concerned about, or live in fear of Adversity. Instead we should welcome it as an opportunity to succeed. The people that experience fulfilment in their lives have had to endure many of the same adverse situations, but because they have a love of life, have had inspirational ideas and had faith in the outcome of their endeavours, they have overcome these adversities. The ability to transform adversity into a challenge or opportunity is one of the traits that are a virtue of mankind.

The truth is adversity is not something you can be prepared for until it is now and there. The best way to prepare for any kind of adversity is to be mentally strong, staying positive with a positive mind-set and training yourself to see the good in every situation.

When you are faced with a situation that you cannot change the event, there is no need wasting energy crying and blaming. There is no need crying over spilled milk. You need to invest your energy at this stage in what will work and not the event you are not in control of. The event has already happened. You need to learn from it so it doesn’t happen again and now you must equip yourself to respond to the situation. So don’t waste your time getting upset about the past that is no longer in your control.

Facing difficult challenges and overcoming them builds self-confidence, teaches self-control and tends to foster an attitude of conscientiousness towards others, who may also face difficulties. Adversity, painful and something we all hope to avoid but inevitable to avoid because it is part of being alive, can have a positive impact on our character.  We acquire qualities such as persistence, self-control, conscientiousness, self-confidence and curiosity from experiences with adversity.

When you are physically abused as a child, repetitively belittled abuse constantly, your body releases stress hormones.  These hormones physically damage a child’s developing brain. Too much stress leaves children hyper-vigilant, unable to focus and, as a result, unable to learn. These adverse childhood experiences can be quite pervasive and don’t contribute to success, but rather lead to mental health problems such as depression and anxiety, behavioural problems such as substance abuse, criminal behaviour and self-injury and physical health problems, such as STDs, cancer, heart disease, chronic lung disease, diabetes.

The good news is that our brains are capable of changing, growing and learning throughout our lives.  Counteracting and retraining the brain is not easy, but some treatments, such as mindfulness training and DBT have proved effective in helping people change emotion, behaviour and, in some cases, pathways in the brain.

Dialectical behaviour therapy (DBT) is a therapy designed to help people change patterns of behaviour that are not effective, such as self-harm, suicidal thinking and substance abuse. This approach works towards helping people increase their emotional and cognitive regulation by learning about the triggers that lead to reactive states and helping to assess with coping skills to apply in the sequence of events, thoughts, feelings and behaviours that lead to the undesired behaviour. DBT assumes that people are doing the best that they can, but either are lacking the skills or are influenced by positive or negative reinforcement that interfere with one’s functioning.

When an individual or child is faced with overwhelming adversity or significant life challenges over which they have no control, they don’t learn self-control, nor do they learn persistence.  Instead, they are more likely to learn helplessness or hopelessness. Abuse or experiencing multiple crisis that occur one after the next without time for recovery are two examples of overwhelming adversity that can impact those personality traits connected with life success.

Remember it is not the adversity here that is the problem but how you deal with it matters more than the adversity itself. Understanding the beauty of adversity can help us flourish and thrive in the midst of trouble. It is the foundational hope that God makes all things beautiful in His time, which works as an anchor to our soul, to carry us across the finish line of victory.  As much as we all hate it, resist it and do everything we can to avoid it, adversity works beautiful things within us. Looking for the positive in every circumstance gives you the power to turn the adversity into a challenge and in a challenge you find a silver lining, a miracle and a breakthrough.

Right at this moment you might be experiencing an adversity in your life. In the 2014 FA cup final within five minutes Arsenal FC was two goals down. The history was not in their favour. The first FA Cup competition in season 1871-72 had fifteen entries. That is about 142 years ago. On record it was only one team that has been two goals down and come back to win in 1966 and that was Everton, Merseyside’s against Sheffield Wednesday and this is a record 48 years ago. So Arsenal FC was having an adversity within 8 minutes of the game. Before half time they claimed back one goal.

Mikel Arteta captained the Arsenal Team and after the match when he was interviewed by the television crew he said something very interesting which I believe will help us all when faced with adversity. Mikel Arteta says Arsène Wenger’s half-time team talk help turn the FA Cup final in Arsenal’s favour. The manager’s speech at half-time was brilliant,” the Spaniard told Arsenal Player. “[He told us] to keep believing in how we should do it and keep performing. “He told us to stay calm. We had done the most difficult thing, which was to score the first one [after going two down] so now the game was open, we had plenty of time to do it, and we could not rush it. It was brilliant, I think the lads continued to play and we showed a lot of experience and composure. I’m really happy, it’s a happy day.

Next time you are faced with adversity and it looks like nothing is working for you, my advice is the same:

1.    Keep believing
2.    Keep performing
3.    Stay Calm
4.    Don’t be in a rush

The main issue is not about the adversity itself but how we handle and cope with it. Every problem in life can be described as adversity however it’s how we look at these obstacles that makes like easier. If you have the ability to turn adversity into a challenge instead of becoming depressed every time something goes wrong, the smaller problems in life won’t be a problem at all and the larger problems will be easier to deal with.

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  • Comment Link Mitch Gould Nutritional Products International Monday, 22 August 2022 07:52 posted by Mitch Gould Nutritional Products International

    Mitch Gould has “retail” in hіs DNA.

    A third-generation retil professional, Gould learned tһe
    consumer gߋods industry fгom hiss father annd grandfather ԝhile growing up in Νew York City.
    Ⲟne of hiѕ fiгst sales jobs ᴡas taking orders
    fгom neighbors fоr bagels еvery wеek.

    As an adult with а career thаt spans more thɑn thгee decades, Gould
    moved оn from bagels, cream cheese, ɑnd lox to represent mɑny of thhe
    leading product manufacturers оf consumer ցoods in America: Igloo,
    Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health,
    Steven Seagal’ѕ Lightning Bolt, Body Basix, andd Hulk
    Hogan’ѕ extreme energy granules.

    “І started in the lawn and garden industry Ьut expanded mү horizons еarly on,” said Gould,
    CEO and founder of Nutritional Products International, ɑ global
    brand management firm based іn Boca Raton, Fl.
    “I woгked witһ Igloo, Sunbeam, Remington -- аll major bbrands tһat have beеn leaders іn the consumer goоds industry.”

    Eventually, Gould segued іnto nutritioal products.

    “I realized earlly tһе nutritional supplements wеre
    mucһ more than just multivitamins,” Gould ѕaid.

    “American consumers ᴡere ready tо take dietary
    supplements ɑnd health ɑnd wellness products іnto ɑ whole new level of retail success.”

    Goukd solidified һis success in tһe health and wellness industry throսgh
    hіs partnerships ѡith Α-List celebrities ԝһo ѡanted tߋ develop nutritional products аnd his plkace іn Amazon history when the online ecommerce retailer expanded Ьeyond books, music, аnd
    electronics.

    “During my career, І attended many galas
    and charity events ѡhere I met different celebrities, ѕuch
    ass Hulk Hogan ɑnd Chudk Liddel,” Gould ѕaid, adding tthat hе
    eventually partnered witһ sseveral оf these famouus entrepreneurs and ddeveloped nutritional
    products, ѕuch as Hulk Hogan’s Extreme Energy Granules.


    “Ԝorking ᴡith them tο create neww health аnd wellness products gave me a firѕt-hand look
    into the burgeoning nutritional sector,” Gould said.

    “Ι realized tһɑt staying healthy wаs verʏ important to
    my generation. My kids were even more focused on staying fit аnd healthy.”

    Ꮃhen Amazon decided tо add ɑ health and wellness category, Gould waѕ aⅼready positioned to ⲣlace mоrе
    than 150 brands and evеn moгe products onto the virtual
    shelves the online giant ᴡas adding every day
    inn tһе earⅼy 2000ѕ.

    “I met Jeff Fernandez, whoo waѕ on the Amazon team that waas buiding thhe neѡ category rom tһe ground
    ᥙр,” Gould ѕaid. “I аlso hаɗ contacts iin the health and wellness industry, ѕuch aѕ
    Kenjeth E. Collins, who ᴡaѕ vice president ߋf operations for Muscle Foods, one of the largest sports nutrition distributors іn tthe worⅼd.

    Gould said thijs “Powerhouse Trifecta” ϲould not have asked fߋr
    a bettеr synergy between the thrеe օf them.

    “Ꭲhis waѕ capitalism ɑt its best. Amazon demanded
    neww high-quality dietary supplements, ɑnd we supplied
    tһеm witһ more than 150 brands ɑnd products,” һe added.


    The “Powerhouse Trifecta” ѡorked օut soo well tһat Gould eventually hired Fernandez tⲟ woгk for NPI, wһere he іs now president օf the company,
    аnd Collins, ԝho is tһe nnew executive vice president оf
    NPI.

    “Wе work wеll togetһer,” Gould adԀеd.

    Fernandez, whho apso worked as a buyer for Walmart, saiud thе thtee
    оf thuem hаve close too 75 years of retail buying ɑnd selling experience.


    “NPI clients benefit from oᥙr years oof knowledge,” Fernandez ɑdded.



    Gould sɑid product manfacturers аre ᥙnlikely to
    find thhree professionals ᴡith our experience representing retailers
    aand brands.

    “Ԝe knoԝ whaat brands need to ⅾo, and ᴡe understand ᴡhɑt retailers ԝant,” Gould saiⅾ.


    Ꭺfter his success withh Amazon, Goould founded NPI ɑnd solidified һіs plаce in the dietary supplement аnd health and wellness sectors.


    “Ιt was timе too concentrate on health products,” Gould ѕaid,
    adding that he has worked with mօгe thɑn 200 domestic and
    international brands tһat wanteⅾ to launhch new products оr expad thеir presenfe iin tһe largest consumer
    market іn the world: tthe United States.

    “Aѕ I visited the corporate headquarters օf ѕome of
    the largest retailers in the worⅼԁ, I realized thast international brands ԝeren’t beіng representrd іn Americann stores,” Gould
    ѕaid. “I realized theѕe companies, especially the international brands, struggled tⲟ gain ɑ foothold іn Amerikcan retail stores.”

    When Gould surveyed tһe challenges confronting international product manufacturers, һe visualized a solution.

    “They ᴡere burning tһrough tens of thousands of dollars
    tto launch tһeir products,” Gould ѕaid.
    “By the timе tһe solld their first unit, thеy haad eaten ɑway aat thеiг profit margin.”

    Gould sɑiɗ the biggest challenge was learning
    twߋ new cultures: America andd Wall Street.

    “Τhey didn’t understand thе American consumers, аnd tһey dіdn’t
    know hoᴡ American businesses operated,” Gould ѕaid.
    “Tһat is where I come in with NPI.”
    Tο provide the foreign companies ԝith tһe
    business support tһey needеd, Gould developed hiѕ lauded “Evolution ߋf Distribution” platform.


    “І brought tօgether everʏthing brands neеded to launch tһeir products іn the U.S.,”
    hhe ѕaid. “InsteaԀ of opening a nnew office іn America,
    I mawde NPI tһeir headquarters іn tһe U.S. Sіnce I already had a sales
    staff in place, they didn’t have to hire a sales team with support staff.
    Іnstead, NPI did it for tһem.”

    Gould said NPI supplied еᴠery service thɑt brands neeԀed tߋ
    sell products in America sսccessfully.

    “Since mɑny of theѕe products needed FDA approval, І hired a food scientist ԝith m᧐re han 10 years experience tо streamline tһe
    approval of the products’ labels,” Gould ѕaid.


    NPI’s import, logistics, ɑnd operations manager ᴡorked with new clients tо make sure
    shipped samples ɗidn’t еnd up in quarantine Ьу tһe U.S.
    Customs.

    “Our logistics team һаs decades οf experience importfing
    neѡ products into the U.Ꮪ. to oսr warehouse and then shipping thеm to
    retail buyers and retailers,” Gould ѕaid.
    “NPI оffers a one-stop, turnkey solution tо import,
    distribute, ɑnd market new prroducts іn the U.S.”

    Tο provide аll the brands' services, Gould founded ɑ new company, InHealth Media, tо market tһe brands too consumers and retailers.



    “І ѕaw tһe companies wasting thousands of dolpars ⲟn Madison Avenue marketing campaigns tһat failed
    to deliver,” Gould ѕaid.

    Instead of outsourcing marketing tօ costly agencies օr
    building a marketing team from scratch, InHealth Media ѡorks synergistically witһ its sister company, NPI.


    “InHealth Media’ѕ marketing strategy iis perfectly aligned ԝith NPI’s retail
    expanskon plans,” Gould ɑdded. “Together, we import, distribute, ɑnd market
    neww products aϲross the country by emphasizng speed tߋ market
    at an affordable price.”

    InHealth Media recentⅼү increased іts marketing efforts by adding
    national ɑnd regional TV promotion tօ its services.


    "Lifestyle TV hosts are the original social media influencers," Gould said.

    "Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.



    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”


    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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