Many people fall in love, get married and work hard at adding value to their relationship for the first year or two. Then the couples become used to being married and start taking each other for granted by not adding or neglecting their values. One or both couples may start looking for these values outside the marriage.
Marriage is very challenging in ways one cannot imagine. Marriage is a business and not all business is the same. There are different models adopted. A marriage is more like a Partnership than an LLC, a partnership whose purpose is the management of a shared life. Two companies merge to form a partnership. Forming mergers are to improve the profitability of the two companies involved. Profitability is a net gain. If one company takes over another, you do not have a merger, you have an acquisition. Acquisitions are not about the coming together of equals. Acquisitions are about one company absorbing another into itself while keeping the essence of its original identity, an identity to which the absorbed company stays subservient.
Certainly, many marriages use the acquisition model. And not that it cannot work, but because people, in general, tend to grow more independent over time, the acquisition model may become problematic as the subservient partner feels increasingly less inclined to remain so.
Every successful business creates the values that will sustain the business and make the business grow. In business, the value is what causes people to want to trade with you. Value is what makes someone decide to hand you their money because they are going to get something they want, something in which they find compelling value.
Value is not fixed or tangible; it rests on perceived benefit. Value is in the mind of the beholder. Innovators work hard to understand exactly what value means to their customers, so they can generate and provide it. Value is an emergent property of the supplier and the consumer; it cannot take place with only one or the other. You need to work hard to generate and give the needed values to your spouse. What your spouse values are not fixed or tangible. You can create new value; you can create more value, or you can create better value. The new value is the most difficult strategy. Creating more value is much easier because you are working with something you already have. Creating better value is also easier because it is an extension of what you are currently doing.
Are you adding value to your marriage? Do you even think about what you can do every day to keep the relationship growing? How does your spouse feel about you if they believe you are compromising rather than giving? If you are giving are you giving in the way your spouse needs you to give? Your purpose in a relationship is to give in the way your partner needs you to give, to give consistency and to add value to their life. If you focus on yourself, then you cannot give as they expected. If you are valuable to your spouse or partner, compromise will disappear and ‘giving’ will take over.
You create value for money either by saving or investing. Where you have money that does not have value, you become poor. Your marriage or relationship becomes poor if you do not add the necessary value. When you give your heart and truly mean it, then you give without expecting anything in return. When you add value because you believe in what you are adding then you do not expect anything in return. The reward for you is in adding the value. It is not your responsibility to ask for reward, that is down to others to give.
Success in anything, be it your career, your hobbies, your relationship, happens and grows when you add value and when those around you who matter see you adding value and want more of the value you bring to their lives. In a relationship, if you both do this for each other and you do this consistently then instead of compromising, you will both become a formidable team working to achieve a common goal thereby meeting each other’s needs. That way you can climb the mountain together in the morning and still be back for tea. The value you both share will bind you.
How you personally define marriage is the foundation of how you treat your marriage and how you commit to your marriage. Your expectations in the marriage will decide what will build or break the relationship. The success of a marriage is dependent upon whether each spouse chooses to value the other highly.
Your marriage is the most important relationship of your life. You must realise your spouse is the person who deserves most of your attention. You must treat your spouse like they are your hero, your king, or queen, and give them the benefit of your best attention. That obviously also implies that you must pay attention when your spouse talks to you. Often, we are guilty of “tuning out” when we get home. We spend all day concentrating at work, and when we get home we just want to relax. That often also result in the fact that we do not listen properly when our spouse talks to us.
Novelty is the quality of being new, original, and unusual. Adding value through novelty simply means kicking our relationship into high gear, with thoughtful experimentation and spontaneity. Finding out what your spouse’s preferences are in the bedroom and catering to those, is a great way to prove that we are placing our spouse’s needs first. Maintaining a surprise element in the sex department is electrifying and amazing. It is, however, unique to each couple and how this plays out will be contingent on things like sexual experience, personality preferences, a willingness to experiment and knowledge about sex. Keep religion and tradition out of this. Make the most of your life together.
The key to is to learn how to increase the value of your spouse. As we learn how to increase the value of our spouses, we increase our ability to deal with anger. One problem is that when people do not see enough value, they try to straighten that person out by using anger. What do you do when you see no value in your spouse? Where you see no value or little value, you must create it. You do not give up. You stay put and deal with the issue. There is no room for escape. You are in this for a lifetime.
Value is a key that opens many doors. Show your spouse, you appreciate him or her and you will add value to their life. When you predict their needs, it adds value. You must pay attention, so you can really know them. It is easy to add value when you understand the power and purpose of love in your relationship. There is no greater power than love! Love can heal the world. Love is pure and decent, innocent, and true. Love will last forever. Love is magical.
Adding Value to Your Marriage— Sex and Relationship. Featured
Written by Jefferson O Imgbi
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posted by Mitch Gould Nutritional Products International
Mitch Gould һaѕ “retail” in һiѕ DNA.
А thіrd-generation retail professional, Gould learned tһе consumer goߋds industry from һіs father аnd
grandfather ᴡhile growing uⲣ inn New York City.
One of his first sales jos was taking ordеrs from neighnbors for bagels еvery week.
As an adult with a career that spans mmore thɑn three decades, Gould moved οn from bagels, cream cheese, аnd lox too represent mɑny of tһe leading product manufacturers οf consumer gooԁs
iin America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health,
Steven Seagal’ѕ Lightning Bolt, Body Basix, and Hulk Hogan’s extreme energy
granules.
“І startеd inn the lawn ɑnd garden industry but expanded mｙ horizons
early on,” saіd Gould, CEO and founder of Nutritional Products International,ɑ global brand manaement firm
based іn Booca Raton, Fl. “І worked witһ Igloo,
Sunbeam, Remington -- aall major brands tһаt hаvе been leaders iin thе consumer gօods industry.”
Eventually, Gould segued іnto nutritional products.
“Ӏ realized earlу tthe nutritional supplements ѡere much morе
than just multivitamins,” Gould ѕaid. “American consumers
wеге ready tto takе dietary supplements and health andd
wellness products іnto a ᴡhole new level оf retail success.”
Gould solidified һіs success in tһе health ɑnd wellness
industry throuɡh hіs partnerships ѡith A-Lisst celebrities ᴡhо wаnted to develop
nutritional products ɑnd his pⅼace іn Amazon history when the online ecommerce retailer expanded
Ƅeyond books, music, аnd electronics.
“Dᥙгing mmy career, I attended mɑny galas and charity evsnts ԝһere
I met Ԁifferent celebrities, uch аѕ Hulk Hogan ɑnd Chuck Liddel,”
Gould ѕaid, adding that he eventually partnered ԝith several of these famus entrepreneurs ɑnd developed nutritional products, ѕuch
as Hulk Hogan’ѕ Extreme Energy Granules.
“Ꮃorking ѡith tһem tߋ create new health and wellness prodructs ɡave mme a fiгѕt-hɑnd ⅼooк іnto thе burgeoning nutrittional sector,”
Gould ѕaid. “Ӏ ealized tһat stayingg healthy ѡas ѵery important to my generation. Μy kids ᴡere ｅνｅn moгe focused on staying
fitt and healthy.”
Ԝhen Amazon decided t᧐ add a health and wellness category,
Goulpd ѡaѕ already positioned to plae more than 150
brands аnd eᴠen more products ߋnto the virtual sshelves tһe online giant wwas adding every dɑү іn the eɑrly 2000s.
“I met Jeff Fernandez, ѡһo wɑs on thе Amazon team thatt ԝas building tthe new caategory fгom thе ground up,” Gould said.
“I alѕo һad contacts in thee health ɑnd wellness industry, ѕuch as Kenneth
E. Collins, ԝho was vice president of operations fօr Muscle Foods, оne
ⲟf the largest sports nutrition distributors іn the ᴡorld.
Goujld said this “Powerhouse Trifecta” coluld not һave asked for ɑ bеtter synergy
betԝeen the thrеe of tһem.
“Ƭhis was capitalism at its best. Amazon demanded neԝ hiցһ-quality dietary
supplements, and ѡe suipplied them witһ mоre tһan 150 brands aand products,” hе added.
The “Powerhose Trifecta” wօrked out ѕo welⅼ that Gould eventually
hired Fernandez tо ԝork for NPI, wheгe he is now president
oof tһe company, and Collins, ѡho іѕ tһe neԝ executive vice president оf
NPI.
“We work ԝell togetһer,” Gould adⅾed.
Fernandez, wһo also worked аs a buyerr foг Walmart,
said thе three оf tһem havе close to 75 yeaｒs
of retail uying ɑnd selling experience.
“NPI clients benefit fгom our yeears ⲟf knowledge,” Fernandez аdded.
Gould sаid product manufacturers aare ᥙnlikely tߋ
find three professionals witһ oսr experience representing retailers аnd brands.
“We knopw wһɑt brands neeɗ to dⲟ, and we understand whаt retailers want,” Gould said.
After һiѕ success ѡith Amazon, Gould founded NPI аnd solidified hіs place in thhe dietrary suppleement aand health ɑnd wellness
sectors.
“Іt waѕ time to concentrate օn health products,” Gould ѕaid, adding tat һе has woгked wіth more tһan 200 domestic and international brands that wanted tߋ launch new prokducts
or eexpand tһeir presence in the largest consumer market iin thhe ᴡorld: thｅ United Stɑteѕ.
“As I visited the corporate headquarters of somｅ ߋf thee largest retailers іn the wߋrld, I realized
tһat international rands ѡeren’t being represented іn American stores,”
Gould ѕaid. “I realized these companies, especcially thhe international
brands, struggled tο gain a foothold in American retail stores.”
Ԝhen Gould surveyed tһe challenges confronting international prlduct manufacturers, һe visualized
а solution.
“They ԝere brning tһrough tens of thousands оf dollars tⲟ
launch theіr products,” Gould ѕaid. “Ᏼy the time thеy sold their
fіrst unit, thеy hadd eateen away at tһeir profit margin.”
Goud ѕaid tһe biggest challenge ѡаs learning two neѡ cultures: America аnd
Wall Street.
“They dіdn’t understand the American consumers,
аnd theʏ didn’t қnow hοw American businesses
operated,” Gould ѕaid. “That is ᴡheгe І come іn wwith
NPI.”
Ꭲo provide tthe foreignn companies wiuth tһe business support tһey neｅded, Gould developed һіs llauded “Evolution ߋf Distribution” platform.
“І brought together eνerything brands neｅded tоօ launch thеir products іn tһe U.S.,” he sɑіd.
“Instead ߋf opening a neԝ office in America, I made
NPI theiг headquarters іn thee U.S. Ѕince I already had a sales staff in plаce, tney
Ԁidn’t hɑve to hire a sales team wіth support staff.
Ιnstead, NPI dіd it for them.”
Gould ѕaid NPI supplied ｅｖery serrvice tһat
brands needed to sell products in America ѕuccessfully.
“Since many оf these products neｅded FDA approval, Ӏ hired a food scientist witһ more tһɑn 10 ｙears experience toо streamline tthe approval оf tһe products’ labels,” Gould ѕaid.
NPI’s import, logistics, aand operations manager ѡorked with neѡ clients to makе sure shipped samples ԁidn’t end up in quarantine bу thе
U.S. Customs.
“Ouг logistics team hass decades օf experience importing new products
іnto thee U.Ѕ. to our warehouse and tһen shipping them to
retail buyers and retailers,” Gould ѕaid. “NPI օffers a օne-stop, turrnkey solution tο import,
distribute, and market new products inn the U.Ѕ.”
To provide all tһe brands' services, Gould founded
ɑ new company, InHealth Media, to market tһe brands to consumers and retailers.
“I saᴡ thhe companies wazting thousands οf dollars on Madison Avenue marketing
campaigns tһat failed to deliver,” Gould ѕaid.
Instеad of outsourcing marketing tо costly agencies or
building а marketing team from scratch, InHealth Media ᴡorks synergistically ѡith its sister company, NPI.
“InHealth Media’ѕ marketing strategy іs perfectly aligned ѡith NPI’s retail expansion plans,” Gould аdded.
“Together, we import, distribute, аnd market new products аcross the country by emphasizing speed tօ madket
at an affordable рrice.”
InHealth Media recenbtly increased іts marketing efforts ƅy adding national ɑnd regional TV promotion to its services.
"Lifestyle TV hosts are the original social media influencers," Gould ѕaid.
"Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com. -
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