When it comes to your own life, you are marketing your personal brand every single day, whether you realise it or not.
Marketing boils down to how you serve yourself up to those around you and what you consistently offer to them. The work you do and the friendships you provide are an experience you enable others to consume. When marketing yourself, it’s about consciously building that experience so that you can effectively get what you want in return from your life. That’s what marketing truly is all about: creating a consistent experience for your “customers,” whether you are a big brand or just managing your life toward your own personal goals. The key here is to take control. You are your own brand manager, and you must set the course for your own brand experience. It’s your show, love your brand.
From a marketing perspective, positioning is the space you want to occupy in your customers’ minds when they think about your brand. In personal branding, it’s how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Positioning is not a statement about you, it’s a statement that captures who you are. It’s not a factual claim; but rather, an emotional reason for people to want to be around you. It should capture the essence of who you are and how you have defined your personal brand.
You can use personal attributes you outline as part of your brand definition to craft a positioning statement that captures how you want people to feel about you. Knowing who you are entails you have your stance and position. This means you have a position statement that best describes who you are and your services. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about. While my positioning statement is fact-based, it also has a sense of emotion to it. This positioning statement becomes an effective way to describe who you are to others.
No matter what services you offer, let your voice, tone and overall image reflect your personality and work style. This will allow anyone - even strangers - feel like they know you, and will make you stand out among the competition.
Ask yourself: “What about me makes me unique, professionally and personally?”
Do you have a unique sense of style? Flaunt it.
Are you a perfectionist? Then make everything perfect.
Are you funny? Use witty humour throughout your messaging.
Are you incredibly easy to work with? Prove it with quotes from past clients.
Most of my colleagues says I am a complete lunatic, funny and MAD. MAD means “Make A Difference.” They believe in how I approach things and the solution I bring to the table. They accept my unusual style of dealing with things because it brings the kind of result the organisation seeks.
The perfect place to start defining your style is with the photo you use in your profile, website or portfolio. Your photo is the first thing potential clients are going to see and the first thing that’s going to impact their opinion of you. It needs to portray you as a professional they’d want to work with. That doesn’t mean they need to be formal, but they do need to be high-quality and well executed.
In 2007, during one to one with my line manager who was a Senior Director, he specifically told me there were three things about me that made me stand out from the rest of the team and he insists I shouldn’t lose these three qualities: my communication skill, my empathy and compassion to both clients and colleagues. This was the first time I took absolute notice of these qualities and I became conscious and started developing them further. Over the years, these qualities have become part of my position. These qualities separate my work from that of my colleagues. These qualities bring the kind of results that makes any management to respect and value me. Although your personal brand should be uniquely you, it should also be one that your ideal clients relate to.
Without a proper definition of your personal brand, you can’t possibly market yourself. Part of that process is also identifying how your brand can be unique from others in the same space, and how to build an experience, unlike all others around you. Identify your personal skills and ownable attributes (the ones you have now or the ones you want to acquire over time).
Make sure you can excel at each of those skills and attributes. Determine whether you can use them to differentiate yourself from others. Start by outlining all the areas of your life where you want to achieve success and happiness. This would certainly include your career, but also your social life, relationships, children and places you would want to live. It’s never too early to start a bucket list, and it should be directly linked to your brand and ultimately, your plan.
Next time you are in a job interview and the interviewer says, “Tell me about yourself,” you can lead in with a short, descriptive, and powerful positioning statement. Imagine how convincing and confident you will sound. A positioning statement is so much more effective than droning on and on about every career move you’ve made. It captures your essence and lets people instantly know what you are all about.
Remember that your personal brand definition should be operational: an indication of what you want out of life, not necessarily where you are right now. Don’t let others define you. What you think of yourself is what really matters most. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. How you make others feel about themselves says a lot about you. Knowing yourself is the beginning of all wisdom. You need to believe in yourself. Nobody can make you happy until you’re happy with yourself first.
The five keys to personal branding success are:
1. Make all assets undeniably you.
2. Be as consistent as possible.
3. Be authentic. Be yourself, rather than trying to be someone else.
4. Get to the point. Make your offering and personal brand clear from the start. Keep your bio short and to the point.
5. Don’t underestimate a tagline. This is your unique selling proposition in ten or less words. Spend some time with it and make sure it conveys the value you add.
It is a good start to love yourself and spread happiness. The happiest people don’t have the best of everything, they make the best of everything. You can never be happy if you’re trapped in the past and fearful of the future. Living in the present is the only way to be happy. You deserve to be happy. You deserve to live a life you are excited about. The secret of being happy is accepting where you are in life and making the most out of every day.
Branding Yourself for a Happy Life. Featured
Written by Jefferson O Imgbi
17188 comments
-
Comment Link
Sunday, 24 April 2022 00:18
posted by golden goose
I am commenting to make you understand what a cool experience my cousin's girl enjoyed going through your web page. She discovered several pieces, with the inclusion of what it is like to possess a marvelous coaching nature to make many others without difficulty completely grasp a number of tricky things. You undoubtedly exceeded people's expectations. Thank you for offering the beneficial, trustworthy, revealing and cool thoughts on the topic to Ethel.
-
Comment Link
Sunday, 24 April 2022 00:18
posted by goyard handbags
I would like to express some appreciation to you just for rescuing me from such a crisis. Right after exploring throughout the the web and obtaining advice which are not beneficial, I thought my entire life was done. Living without the presence of solutions to the issues you've resolved by means of your site is a critical case, as well as ones which may have in a negative way affected my entire career if I hadn't encountered your web page. Your own know-how and kindness in handling the whole thing was excellent. I don't know what I would've done if I had not discovered such a thing like this. I am able to at this point look forward to my future. Thanks for your time very much for this expert and effective guide. I will not hesitate to recommend your web page to any individual who requires guide about this issue.
-
Comment Link
Sunday, 24 April 2022 00:18
posted by supreme new york
I as well as my buddies have already been studying the excellent guides from the website and the sudden came up with an awful feeling I had not expressed respect to the website owner for those strategies. All the ladies were definitely absolutely excited to learn all of them and already have without a doubt been tapping into these things. We appreciate you truly being so thoughtful and also for having some superb subject matter most people are really needing to learn about. My very own sincere apologies for not expressing gratitude to sooner.
-
Comment Link
Sunday, 24 April 2022 00:18
posted by golden goose
I definitely wanted to jot down a simple note in order to say thanks to you for those great tips and hints you are sharing at this website. My extended internet lookup has now been recognized with good quality facts to exchange with my family. I would tell you that many of us visitors actually are quite lucky to be in a really good network with so many outstanding people with helpful hints. I feel quite privileged to have used your entire web page and look forward to plenty of more exciting minutes reading here. Thanks a lot again for a lot of things.
-
Comment Link
Sunday, 24 April 2022 00:18
posted by kyrie 6 shoes
My wife and i got very comfortable when Raymond could deal with his basic research with the precious recommendations he made out of the web pages. It is now and again perplexing to simply continually be making a gift of steps the rest might have been making money from. And we acknowledge we have got you to give thanks to for that. The type of explanations you have made, the simple web site menu, the friendships you will aid to instill - it is all impressive, and it's aiding our son in addition to our family do think the topic is entertaining, which is exceedingly important. Thanks for the whole thing!
-
Comment Link
Sunday, 24 April 2022 00:18
posted by off white hoodie
Thank you so much for providing individuals with an extremely spectacular opportunity to check tips from this site. It's usually so terrific and packed with a good time for me and my office peers to search your web site really 3 times in a week to find out the fresh secrets you have got. And indeed, I am just actually fulfilled with the tremendous solutions served by you. Some 1 points in this posting are clearly the most efficient I've ever had.
-
Comment Link
Sunday, 24 April 2022 00:18
posted by supreme clothing
Thanks for all your work on this web site. Ellie takes pleasure in conducting investigation and it is obvious why. All of us hear all concerning the dynamic form you convey efficient ideas through your web site and even recommend participation from some others on the subject matter and my princess has always been being taught a lot of things. Take pleasure in the rest of the new year. Your carrying out a really good job.
-
Comment Link
Saturday, 23 April 2022 22:31
posted by cheap jordans
I wanted to write a simple note in order to express gratitude to you for all of the wonderful guides you are writing on this site. My incredibly long internet search has finally been rewarded with extremely good details to talk about with my pals. I would mention that most of us readers actually are truly fortunate to be in a fine site with many lovely professionals with very beneficial guidelines. I feel truly happy to have used your entire website and look forward to really more brilliant minutes reading here. Thanks once more for everything.
-
Comment Link
Saturday, 23 April 2022 22:30
posted by jordan sneakers
I truly wanted to develop a quick word to express gratitude to you for these remarkable guides you are writing on this website. My time intensive internet investigation has now been honored with sensible insight to talk about with my guests. I would mention that many of us site visitors actually are undoubtedly blessed to exist in a remarkable community with many special people with very beneficial advice. I feel very much grateful to have used the web pages and look forward to so many more enjoyable moments reading here. Thank you once more for all the details.
-
Comment Link
Saturday, 23 April 2022 22:08
posted by Eaaqwrarf
preferred rx pharmacy cvs pharmacy application online
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.